Background
Auria is a brand with a beautifully established design language. During my time at Bold Strategies, I focused on the UX design and re-skin of their website. We also created social ads that ran at various intervals over several months, conducting tests to optimize performance. Our campaign included a diverse range of ads, from paid social to Google search ads.
UX Design
The revamp of Auria's website involved extensive work. We added new pages that explained the science behind the product, its functionality, and additional details about the brand. Fortunately, Auria's established design aesthetic provided us with a broad canvas to create a cohesive look that translated seamlessly across the site. The "How It Works" page, showcased above, was designed to guide users through a linear timeline of steps in an easily digestible format, enhanced by graphics and images.
Social Ads
Over the course of several months, we created and ran ads for Auria on social media and Google Search, utilizing a variety of messaging and imagery. Our campaign included both static and carousel ads (represented here as a GIF) to showcase different age demographics, ensuring the messaging resonated with a diverse audience. We experimented with various styles, including ads that emphasized photography, those that combined graphics and photography, and others that featured the product prominently.